In Japan there is a saying, "Nihon no kokoro, asoko ni naru," or Japan's heart is in the countryside. Our aim is to help visitors to Japan get beyond the country's big cities of Tokyo and Osaka and urban cultural centers of Kyoto and Kanazawa and into the countryside. There they'll find a uniquely beautiful landscape of seas and mountainous islands that change in appearance according to four seasons, traditional ways of life with distinct regional differences, and people who are bringing new life to Japan's rural heritage.
We believe that the best way to tell the story of Japan’s countryside is through its food. Japan’s food culture is one of the country's most important cultural assets and was designated an Intangible Cultural Heritage by UNESCO in 2013. And more simply, we love to cook and eat. We're constantly roaming the countryside to find new foods to taste and ingredients to cook with, and along the way are having wonderful experiences we want to share with you through this website.